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Note: This is the 2024–2025 eCalendar. Current program and course information is now found in the ÐÇ¿ÕÕæÈË Course Catalogue at .

MRKT 658 Marketing Intelligence (3 credits)

Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies

Overview

Marketing : Marketing intelligence is essential for maximizing returns on marketing investments. This course covers the cutting edge techniques and tools available for generating marketing intelligence and provides practice on how to leverage this knowledge to make effective marketing decisions. Lectures and case study format is followed.

Terms: Summer 2025

Instructors: Astvansh, Vivek (Summer)

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